brand image


brand image
See brand

Big dictionary of business and management. 2014.

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  • brand image — ➔ image * * * brand image UK US noun [C or U] ► MARKETING, COMMERCE a set of features and ideas that customers connect in their minds with a particular product or brand: »He attributes their success to the shops looking right, a strong brand… …   Financial and business terms

  • brand image — brand images N COUNT The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. [BUSINESS] Few products have brand images anywhere near as strong as Levi s …   English dictionary

  • Brand-image — визуальный образ марки, формируемый рекламой в восприятии покупателя. См. также: Бренды Финансовый словарь Финам …   Финансовый словарь

  • brand-image — brandˈ image noun The impression that the public has of a product or (figurative) a person • • • Main Entry: ↑brand …   Useful english dictionary

  • brand image — noun a) (Advertising) the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system. Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of …   Wiktionary

  • brand image — brand i·ma·ge loc.s.f.inv. ES ingl. {{wmetafile0}} l idea che il consumatore si fa di un prodotto attraverso la campagna pubblicitaria {{line}} {{/line}} DATA: sec. XX. ETIMO: comp. di brand marchio di fabbrica e image immagine …   Dizionario italiano

  • brand image — /brænd ˈɪmɪdʒ/ (say brand imij) noun the image associated with a brand, as of a product, business, etc., determined by a marketing strategy linked with a perceived desirable set of qualities …   Australian English dictionary

  • Brand image —    The attachment of a name to a business or product. The way in which a consumer sees a brand. This is not always the same as the brand identity.    See also Licensing; Megabrand …   Historical Dictionary of the Fashion Industry

  • brand image — /brænd ɪmɪdʒ/ noun an opinion of a product which people associate in their minds with the brand name …   Marketing dictionary in english

  • Brand Image — ⇡ Markenimage …   Lexikon der Economics